When you watch a broadcasted sports segment or a live streamed corporate event, you naturally assume the brand or agency whose logo is on the screen did all the heavy lifting.
Behind the scenes of many national and local productions lies a powerful team keeping the cameras rolling: Atomic Television.
On top of providing service to our own clients, Atomic Television also operates as a white-label for countless local production companies and national agencies. Here is how white-labeling works and why many production companies rely on outside crews and equipment to get the job done.
Simply, white-labeling occurs when one company produces a service or product, but another company puts their brand name on the final output.
In the broadcast industry, a white-label partner works entirely under the client’s identity. When a production company hires a white-label team like Atomic Television, the Atomic crew may wear the main agency’s shirt or badge or may remain completely invisible behind the team, all communication will flow through the agency’s point of contact, and the end client never knows a third-party crew was involved.
For national broadcast companies or regional production houses, maintaining multi-camera broadcast trucks, specialized gear, and a full crew in every major market is financially impractical. White-labeling allows agencies to scale up instantly for massive shoots without taking on heavy overhead costs and enables national production companies to execute localized broadcasts with top-tier equipment and teams that are already local.
What surprises most outsiders of the industry is how interconnected the broadcast world truly is. Outsiders might imagine production companies as fierce competitors hoarding their own equipment and talent, but the reality is far more collaborative.
White-label production partners like Atomic Television give production companies access to experienced crews and professional equipment without having to build everything in-house. They can bring in the people, gear, and technical support they need for a project while keeping their own brand front and center.
Partnering with a dedicated white-label team offers multiple strategic advantages for production houses including instant scalability, reduced overhead, local advantage, and risk mitigation.
Companies are able to take on projects that require more cameras than in inventory without buying extra equipment. Additionally, they can skip the costs of maintaining warehouse space, equipment maintenance, and permanent payrolls and travel fees by tapping into the local infrastructure and talent. Furthermore, white-labeling allows companies to rely on seasoned broadcast veterans who know how to deal with pressure and tight timelines.
Atomic Television takes pride in the crew and inventory under the Atomic umbrella, but we don’t always demand the spotlight. In fact, Atomic Television’s skill is making sure that when the recording light turns on, everything runs smoothly behind the scenes, whether the production under our name or not.
The next time you watch a broadcast or live stream, remember: the team behind it may not be the company whose logo you see on screen but white-labelled broadcast professionals like Atomic Television.
